Importance of Marketing Concept and Practice of Marketing...

MARKETING STRATEGIES FOR ENHANCED CUSTOMER SATISFACTON AT BIGWAYS LIMITED 1.0 Introduction Bigways Limited is a manufacturing and distributing company of a unique pesticide that no other company manufactures in the whole of East Africa and has been operating in Kenya for the last six years. The company’s smallest package size of their products is 5kg, and they open for business from Monday to Friday between 9am to 4pm with a one hour lunch break. Additionally, the employees of Bigways have been arrogant to customers. The aim of this paper is to indicate how Bigways can utilize Market orientation and Marketing concept to satisfy its customers. 2.0 Marketing concept This is the belief that satisfying customers can help achieve†¦show more content†¦3.5 Relation Marketing- Give the best possible customers service and therefore build customers loyalty. 3.6 Societal marketing-Ensuring there are no harmful activities to the society in either in the products, production or selling methods. Marketing orientation means a company emphasizes the needs and wants of customers in all facets of operations. Products and services are developed specifically to meet the needs of the targeted customers. A major advantage with a marketing orientation is that a business is built on addressing the needs of those you serve. If customers want certain features or attributes in your products, you can more quickly learn and react if you have a hand on the pulse of the marketplace. Customer-centric organizations spend significant time researching to get the best understanding of what works and doesn t work with existing offerings. Therefore, Bigways as a company serving a wide market, it would be wise as a marketing manager to do thorough research to understand what works and doesn’t work. Knowing what customers want not only helps in developing products that suit, it helps you better market them persuasively to grow your customer base and sales levels. Opening more distribution centres can also be effective as the customers will have easier access to the product. A marketing-oriented company must have strong technology infrastructures and clearly defined communication channels to allow for efficientShow MoreRelatedMarketing Orientation1208 Words   |  5 PagesThere have been many studies of the term ‘marketing orientation’, and its presence within organisations. Marketing orientation is an approach that companies take which centres its activities towards achieving customer satisfaction through effective marketing. It is where customers form the basis of an organisations performance and overall success. 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